The Art of Doing
Business Across Cultures:
10 Countries, 50 Mistakes, and 5 Steps to Cultural Competence
Buy this Book
This book is for Americans who do business in the world’s 10 biggest markets and for folks from those 10 countries who do business with Americans. For each of the 10 cultures the book describes key cultural differences, which are illustrated and brought immediately to life via actual business conversations where the two speakers completely misread each other. The conversations are followed by debriefs which reveal the cultural differences and explain the misunderstandings and then offer practical advice about how to avoid these costly mistakes going forward. The 10 featured cultures are: Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia.
“A great read and tremendous resource for business leaders and students alike. Craig Storti not only describes cultural differences in fascinating and exciting ways, he also provides straightforward, practical ways on how to navigate them.”
— Sarah Miller, Asst. Dean and Director of Graduate
Business Students Affairs, Washington University, St. Louis
“The strength of this book is in its clarity of writing and in highlighting ‘a fix’ for moving forward in working through cultural differences.”
— Darla Deardorff, Duke University, Editor of
The Sage Handbook of Intercultural Competence
“Craig Storti creatively guides each of us in effectively communicating across the many cultures that form our global community.”
— Nancy Adler, S. Bronfman
Chair in Management, McGill University
“Craig Storti gives us insights, simple to read yet complex in thought, about cross-cultural challenges which arise in our everyday lives. Whether you work domestically or internationally, whether you wish to better understand a particular culture or to gain broader understanding of our global world, you will surely benefit from this fascinating, enjoyable, and enlightening book”.
—Laurette Bennhold-Samaan,
Chief Operating Officer, Aperian Global